“I don’t have the time/staff to write press releases”
Now you do.
Can AI really write a press release?
In fact, when it comes to writing copy/content, AI may be best suited for press releases. Why?
Less risk of bias
There is a lot of bias in AI-generated content. It’s unavoidable. Most AI models are trained on content already in circulation on the Internet and much of that content contains some degree of bias and falsehoods. But a press release is an announcement of your factual news. It is hard to insert bias into an announcement of your new product, a new hire, a new book, financial results, or your participation at an event.
Less risk of being identified as AI-generated content
If a student uses AI to write an essay they run the risk of plagiarism. And if a company uses AI to generate content (e.g., blog posts) they run the risk of being penalized by Google. Automatically generated content has long been part of Google’s webmaster guidelines as something to avoid. Google’s spam policies prohibit content that is “generated programmatically without producing anything original or adding sufficient value.” This is why AI and plagiarism-checking sites like Originality.ai are so popular with content publishers. You don’t want your content to be identified as AI written.
Anyone whose job it is to write press releases should be using AI to either write an original press release “draft” (I’ll get back to this in a moment) or improve an already written press release.
It saves you a ton of time writing a new press release and gives you creative ideas to improve an existing press release.
Let’s look at an example, using a tool called Newswriter.ai — “the first GPT-3 OpenAI powered generative AI press release writing tool that helps you create compelling and eye-catching press releases in minutes”.
We used Newswriter.ai to create an original press release for the launch of Newswriter.ai. The finalized press release is here. Let’s take a look at how we got to this.
- We asked Newswriter.ai to generate the press release announcing the Newswriter.ai service. Below you will see our inputs and the resulting press release.
As you can see, we entered just two sentences describing the news and a few quotes.
2. This is what Newswriter.ai gave us using Generative AI. This is pretty amazing.
Note, AI gave us a city of San Fransisco, CA, made up information URL (the URL above was edited to avoid confusion), and referenced a paid plan which does not exist on this service (Newswriter.ai is free). There are other changes we made to the final release, but this saved us hours.
3. This is the final edited press release that we used for distribution (view here).
And this is what Originality.ai had to say about this press release
One final point — the importance of human editing
Remember when I wrote “anyone whose job it is to write press releases should be using AI to either write an original press release “draft”? Well, using AI to generate a press release is a great idea but never forget. . .
AI requires adult supervision. Human editing is critical. Never rely exclusively on AI to write your press releases or any other type of content.
Newswriter.ai and other AI tools will save you a ton of time writing great press releases but always edit them.
A free tool from the team at Newsworthy.ai, Newswriter.ai is a GPT-3 and OpenAI-powered press release writing tool that allows anyone to create compelling and eye-catching press releases in minutes — so they can get back to focusing on their core business goals. Simply enter a few sentences describing your news announcement and Newswriter.ai emails you a press release and suggested headlines.